What Makes an Outstanding Video Player? Speed, Flexibility, APIs, and HTML5 A video player is more than technology that enables videos to run on a website—it is a platform that’s vital for creating positive brand experiences for your company’s target audiences. Video players with slow load times and choppy playback frustrate viewers and reflects poorly on your brand. On the other hand, a fast loading video player that provides a smooth viewing experience on any device boosts your company’s digital presence. Download Tune Up Utilities 2012 Portable Garage.